Mindy Hinsley
Marketing Executive and Senior Vice President

As a former marketing executive and Senior Vice President of a 200+ person AEC firm, my responsibilities included strategic planning and direction of business development, corporate communications and marketing initiatives.
Today, I use that knowledge, experience and understanding of the AEC industry to develop teaming strategies, build partnerships, provide marketing proposal assistance and deliver long-range, big-picture initiatives for my clients through strategic planning workshops.
I received my B.S. in Business Communications from Stevenson University and I am a Fellow of the Society for Marketing Professional Services (FSMPS) and a Certified Professional Services Marketer (CPSM). I am also a graduate of the ACEC/MD Leadership Program and the Dale Carnegie "Leadership Training for Managers" program.

Industry Connections

I have been an active member of the Society for Marketing Professional Services (SMPS) throughout my career, previously serving the Maryland chapter as president as well as Sponsorship and CPSM chairs. I currently serve on the Maryland Chapter’s Senior Advisory Council and as a mentor for the mentoring program. From 2015-2017, I developed, facilitated and chaired the Chapter’s Senior Advisory Council Leadership roundtables for senior-level marketers. At a regional level, I currently serve on the Senior Advisory Committee for the SMPS Northeast Regional Conference (NERC) and recently served as co-chair for the 2019 SMPS NERC and the Sponsorship Chair for 2018 SMPS NERC. From 2015-2017, I served on the national SMPS Certification Committee.
I also volunteer my time as the Secretary for the Society of American Military Engineers (SAME) Baltimore Post and I am a committee member on both the national Small Business Council and Environmental committees. Further, I'm the co-chair of the annual MEGA Maryland conference. The MEGA Maryland conference is a partnership of seven AEC industry professional organizations who promote how to do business in the State of Maryland with a special focus on helping minority and small businesses grow and thrive.
For the past 18+ years, I have presented business development, marketing and procurement process fundamentals and strategic planning principles to industry professionals on behalf of the American Council of Engineering Companies (ACEC), SAME, the Maryland Department of Transportation (MDOT), SMPS chapters and regional conferences, and the Maryland Society of Surveyors.

Awards & Recognition

2019 WTS Rosa Parks Diversity Leadership Award Accepted on behalf of MEGA Maryland, in recognition of the conference's significant contribution to promoting diversity, inclusion and multi-cultural awareness within the transportation industry and also for the support of the goals and mission of WTS
2019 Fellow, Society for Marketing Professional Services SMPS Fellows represent the highest level of experience and leadership in marketing and business development within the design and building industry
2018 and 2015 Service Awards, SAME Baltimore Post In recognition of outstanding leadership and accomplishments in support of the Society's mission
2014 Blue Heron Award, SMPS Maryland Recognized for outstanding contributions to the chapter and the marketing profession
2009 Young Alumni Award, Stevenson University In recognition of graduates from the past ten years who have achieved extraordinary success while remaining engaged and connected to the University